I have been an online marketing person not for a long time compared to my colleagues in the industry, but at least I have been one long enough to know that you do not have to be a big company to sign on to an online marketing campaign.
In my honest opinion, small businesses have an advantage over big businesses in the arena of online marketing, in that they provide a more personalized service for their customers. This in effect means a better service because they provide custom made products or services. The result of this is that small businesses tend to make happier and loyal customers of the personal touch. Because of this inherent advantage of being small, using social media in particular to market their products and services is likely to get more results.
In fact, most of our clients are relatively small businesses ranging from property companies to egg donation organizations. I am glad to say that they are getting really good results from their online marketing efforts.
The big businesses on the other hand have had to be careful when deciding to go online, especially using social media. The reason is not far fetched. They are hardly able to please a lot of their customers mainly because of the way they are structured. The effect is that having a Facebook fan page could attract a lot of negative comments from disgrantled customers and in most cases the big business have no control over them.
Social media platforms spread information more than wild fire. So with these customers tweeting and blogging about their experiences, businesses who have had bad relationships with their customers will be generating negative comments.
This is the reason why I always encourage new enterpreneurs to have their Facebook fan page as soon as possible to tap into the benefits it provides for small businesses. Even if you do not have a website, that should not be an excuse. Your Facebook fan page is completely indexed by Google and will appear in searches.
Once you have got your Facebook fan page running, you can begin to get your web design and SEO underway.