Recently my manager and I had an interesting discussion about social media platforms concerning their value in driving traffic to your business website. He called me to come and meet with him over some strategies for one of our Search Engine Optimization and online marketing clients on how we can help them increase traffic to their website, which is essentially a business directory.
Some of the points we discussed included making a more proactive use of social media websites such as Facebook and Twitter as the driving force. We also talked about setting up a blog for them, which would invite guestposts and reviews from experts, especally in the restaurant category of the directory and then integrate the social media plugins. We both agreed that though these platforms will yield little value in terms saerch engine ranking power, they would undoubtedly improve traffic.
During the discussion, my manager suggested that we must definitely include the Google Plus plugin because it will be a sure way way of helping with rankings in their search engine. How right he was!.
A new research conducted by a SEO company Tasty Placement based in the United States revealed that my manager couldn’t more right with his suggestion. As part of their study, they set up 6 small websites and promoted 5 of the sites and 1 as a control site using Twitter followers, tweets and retweets, Facebook shares and likes, followers to the site’s Google+ business page and Google+1 votes to the homepage and a set of keywords.
After a month, they measured the performance of the sites in search engine rankings and realized a rise of 9.44 for the websites which had 300 votes from Google+. On the other hand, the sites with 70 shares and 50 likes on Facebook rose by 6.9. Surprisingly, Twitter pulled very little in terms of propelling the sites in search results. For 50 tweets and retweets, the microblogging sites managed to to increase search rankings by 2.88.
Perhaps this new study is one of Google’s strategy to get more and more people connected to their new social media platform. I am sure that with this information you cannot afford to ignore Google+ in your web development and online marketing strategy.
I wonder what Facebook and Twitter have to say about this study. It will be quiet interesting to know.