Social media is definitely not going anywhere anytime soon. Facebook came along and changed the game plan of many marketing companies, followed by Twitter. Now there is not a single day you do not hear of these two words, especially in business and marketing circles.
Recently, we also heard of another social media platform by the name Pinterest, which has received amazing reviews and continues to do so. In the month of March alone, Pinterest, which describes itself as an “online pinboard”, received a whopping 104 million visitors, making it the third most visited social media website in the world, according to Experia Hitwise.
Interesting enough, Gumroad was started by Sahil Lavingia, an ex-employee of Pinterest, who believed in his dream to start his own business at the tender age of 19 years.
The idea behind Gumroad, according to the company is “to democratize the ability to sell stuff online” and it summarises its concept in three words: make, share and earn.
Of course making and sharing stuff is very synonymous with all social media websites. What makes Gumroad different from the Facebook and Twitter is the integration of payment system, which means that you do not only make and share, but actually finalize the transaction. Well, you could say eBay offers the same service, but Gumroad uses a more social approach plus it charges only 5% cut of sales compared to eBay’s 50% cut. The choice is yours!
Joining Gumroad is pretty easy. In my humble opinion, the website design is very well laid out and simple to follow, which I think is good. It supports Facebook and Twitter account setups so you can start selling right away in a social and fun way too.
With a funding of over 8 million dollars from SV Angel, Accel Partners and Lowercase Capital and Mike Abbott, it is surely growing in the right direction.
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