If you’re trying to keep your business up-to-date with the latest digital marketing trends, then you’re definitely in the right place! Digital marketing agencies and companies may have the upper-hand when it comes to being on top of current digital marketing trends, but we’ll give you the down-low.
In this blog post, we’ll make sure you’re knowledgeable about digital and inbound marketing trends that will be transforming how you do business within the ever evolving digital landscape and progression of digital marketing platforms.
2017 Digital Marketing Trends:
1. AI is the specialised digital marketing solution for your target audience
Artificial intelligence will be helping out consumers on various digital marketing platforms via a variety of digital solutions using data analytics, big data to predict consumer behaviour online. This will revolutionise online marketing and your digital marketing strategy in the coming years.
2. Mobile devices become even more important for your digital marketing processes
Mobile devices are emerging as consumers’ most valued shopping partner, and as a result more people are buying online. Digital marketing platforms are now all mobile friendly and so should your digital marketing processes follow suit.
3. Image and video become essential to your digital marketing strategy and digital marketing platforms
More and more brands are utilising video and visual based content for their digital marketing campaigns. This is especially true for across all digital marketing and social media platforms. If you’re re-looking your digital marketing strategy for 2017, this is definitely something to reconsider for your content plans going forward.
4. Social media influencers become essential to digital marketing strategies going forward
Social media influencers will play an even bigger role in digital marketing efforts for brands and businesses in 2017. Their importance in trying to reach a niche audience via various digital marketing platforms will become essential. Especially in the social media marketing space!
We hope you enjoyed this latest blog post! If you’re looking for more industry insights, why not check out the MO Agency website.