Running an SME (small to medium enterprises can be both rewarding and challenging at the same time, especially when it comes to digital marketing efforts. It’s definitely hard work and owners of small businesses need to be willing to take extra measures and steps to ensure their businesses survive, in a highly competitive landscape. Effective digital marketing is key to success and can be overlooked by many small businesses. Here are a couple reasons why digital marketing could be failing SMEs.
Lacking content strategy
In the world of digital marketing, and particularly when it comes to standing out from larger competitors, content is always going to be king. When you combine quality and relevant content with some really good keyword research, you are able to give an SME a great digital presence and make sure they are ranking for the keywords focused on their area of business. This is all necessary to remain competitive in the online space.
When an SME lacks a solid strategy for content, they cannot effectively market themselves in the online space. In essence, SMEs are not truly capitalising on the benefits of digital marketing.
Responsive website design not a focus
Many SMEs aren’t making sure that their websites are optimised for mobile devices such as smartphones, tablets, Android devices and Apple devices. According to recent studies, around 40% of SMEs have not optimised their website for the needs and requirements of mobile audiences.
With the adoption of mobile devices increasing every year not having a responsive website can be detrimental to an SME’s bottom line and overall profitability. Consumers are not only searching for and researching products via their mobile devices, but they’re also making purchases. By not optimising their websites, SMEs are losing out a huge market potential and profitability.
Not fully leveraging social media platforms
A comprehensive digital marketing strategy should effectively promote both goods and service via social media platforms and channels. An SME that is able to create a strong online presence will be very successful in the online marketing space and social media is an important tool in any SME’s digital marketing toolkit, which is especially true when attracting and retaining customers.
As digital marketing is always continually evolving and changing, adapting to new trends and technologies is vitally important for SMEs. This is why we always ask for help from our friends MO Agency, Digital Marketing experts from Johannesburg, South Africa. Contact MO Agency!